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PROFILE

  Established on june 29th, 1969 by GB Pant University of Agriculture and Technology, Pantnagar, Government of India and Farmers of Tarai area.
 
  Restructured as Uttaranchal Seeds and Tarai Development Corporation Ltd. in 1978.
 
  Operating across the state-48,500 hectares seed production area.

MISSION

The mission of UPS & TDC is to act as an effective instrument in accelerating the farm production, productivity per unit and thus, improve the socio-economic status of the rural areas.For this purpose, the Corporation is endeavoring to:

  Make available quality seeds, timely and in adequate quantity at reasonable and economic price in its marketing territories;
 
  Liaise and associate with research organizations of repute, for developing production of scientifically proven high yielding seed varieties;
 
  Arrange, through selected growers at suitable locations, production of foundation seeds and certified seeds, as required from season to season;
 
  Maintain organization, systems and procedures to ensure quality of seeds grown, procured,processed and packed, stored and marketed; and
 
  Aim at generating internal resources for facilitating steady growth and development in servicing the farmers.

OBJECTIVES

  To make available improved quality seeds.

  Increase productivity.

  To improve the economic status of the farmer.

LONG TERM OBJECTIVES

  Growth Rate : To achieve a growth of 15% per annum on an average.

  Profitability : To achieve a return of 12.5% after tax on Net Worth.

  Product-Mix : The Corporation aims to diversify its product-mix based on market intelligence, so as to produce an increasing quantum of high value-added products, rising to 25% of the total turnover.

  Marketing Strategy :

•  The Corporation is gearing up the Marketing Operation in the Private Sector, while maintaining its standing in the Cooperative and the Public Sector. Accordingly, there will be a greater emphasis on promotion, packaging and customer relations etc., as required in a competitive situation.

•  The Corporation aims at strengthening the co-operation and tie-up with other production and marketing organisations of repute in the seed industry, for deriving mutual benefits in respect of profitable items, which each one cannot take up for itself.

•  Dealership network is being renewed and reoriented to face the marketing challenges in a competitive market.

•  Institutional and Product Publicity, in appropriate media will be undertaken as per requirements.

  Research & Development : A research & development cell is being set up with the responsibility for keeping liaison with various research establishments & maintaining data bank of new seed varieties in the research pipeline, which are of interest to the Corporation. This cell will be actively involved in giving directions to diversification of production & marketing operations.

  Human Resource Development : Growth with diversification and appropriate return on investments are big challenges for the organization. Success is dependent on the quality,integrity, motivation & development of human resources. Also, the managers have to be prepared to accept bigger roles, with matching authority. An HRD Cell has been set up to give manpower planning an appropriate direction and orientation.

  Self-sustaining Growth Strategy : The Corporation aims at achieving self-sustaining growth,primarily based on internally generated resources with proper mix of debt and equity, sound project evaluation and management, efficient marketing and financial management and need-based and cost-effective research and development.
 
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